Carol's Hope for Childhood Cancer


JC’s Story

In 2019, Carol Moeller was in her early 70s and realized she needed a succession plan for Carol’s Hope — she needed someone she trusted, someone who shared her passion.

She turned to her son, JC.

JC Moeller had spent the past 20 years building a successful career first in commercial banking and later as chief financial officer of a mid-sized company in Raleigh, N.C. He also spent a few years helping grow his partner Mary’s therapy business in North Carolina.

JC didn’t immediately make a decision.

But he thought about his mother, “a little farm girl from Indiana with nine brothers and sisters who did this all on her own, with just compassion in her heart and a work ethic second to none.”

He thought about how throughout his adult life, whenever he and his family would visit his parents, they would always have children who were fighting cancer over at their house – especially around Thanksgiving. He remembered the joy these children felt thanks to the selfless acts of his mother and father.

Some were sick; some were dying. But they always had a place in Carol’s heart and home. JC particularly remembers one young Russian girl, Alex, his parents took in for several years before she eventually succumbed to cancer – and the difference they made on her life.

So when he was faced with a decision about the next chapter of his own life, these memories helped motivate JC to not only take on Carol’s Hope, but to implement a vision that would raise the charity’s profile, in turn helping more and more children and their families. He also wanted to honor his mother’s legacy and all of the hard work and love she had poured into Carol’s Hope.

He began making more frequent trips from Raleigh to Spartanburg, developing a business plan for Carol’s Hope and helping open one, two and soon three new thrift stores in the Upstate.

“It was very fulfilling. I enjoyed it, especially seeing the reward at the end of the day with these families. It warms your heart to know that this is what it’s all about,” said JC, now 49. “The more I saw the benefits that these families were receiving, it changed my perspective. It motivated me to want to be involved more and see how far we can take this.”

And so, JC’s vision for the next phase of Carol’s Hope is to build the nonprofit’s brand, open more thrift stores – why stop in the Upstate, or in the Carolinas for that matter? – and to generate more revenue for the charity through fundraising initiatives, grants, and individual and corporate donations.

A fundraising task force was recently assembled, with two events already planned for 2022.

Coming from the private sector, JC’s goal is to apply his for-profit business experience to scaling the venture and increasing its bottom line. Because as a nonprofit, it’s not shareholders who benefit – it’s the children struggling with cancer and their moms and dads, brothers and sisters and other family and friends.

JC, too, realizes that Carol’s Hope for Childhood Cancer is about more than just financial support; it also provides emotional support, a place for these children and their parents to call home – a place for them to go.

“I love my mother. She’s an amazing woman. Her heart is pure gold. And I want her legacy to continue being an example that there’s good in the world – that there are people out there who care – and if you have a passion, go for it,” said JC, who has now moved to Spartanburg.

“What’s more important is what it brings to these families, though. I’ve committed to do that. I’m excited about it. And I think the future is bright for Carol’s Hope for Childhood Cancer — the employees, the volunteers and, of course, the children and their families.”


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